I am a creative with a design background currently working as an
Associate Creative Director at Dentsu, based in Los Angeles, CA.


I was born in Brazil to a family that always found unconventional ways to
make things work. We even have a special word for that in Portuguese: "gambiarra" (improvising with lots of imagination and minimal resources).
This taught me early on that creativity isn’t reserved for the chosen few—
it’s a unique perspective on the world combined with the art of making
unusual connections.

And so, I’ve been a creative for the last 15 years. At heart, I have a passion
for technology, entertainment, and sports, although I've worked with a wide range of brands across social, digital, traditional, experiential, and fully integrated campaigns. I deeply believe in the profound impact that good ideas have on brands and businesses. My north star is to create work that empowers brands to be as amazing as they should be, and I’m committed to doing what I enjoy most: getting my hands dirty while having fun.

ricardo.pocci@gmail.com       Linkedin

Work Experience

Dentsu Creatives
Associate Creative Director
New York (remote)
2020–Current

VML
Associate Creative Director
New York 
2017–2019

Olson
Sr Art Director
Minneapolis
2016–2017

F/Nazca S&S
Sr Art Director
Sao Paulo
2012–2016

AlmapBBDO
Art Director
Sao Paulo
2008-2012

AlmapBBDO
Designer Intern
Sao Paulo
2007-2008

Client List

Google
New Balance
United Airlines

7-Eleven
Volkswagen

Honda
Audi
Subway
AMC Networks
Youtube

Havaianas
Leica
Mizuno
Tyson
GE
Bissell
Electrolux
Skol
Pepsi
Gatorade
Trident

Other

Citizenship  
Brazilian/Italian

Awards and Recognition

D&AD 
Wood Pencil / Art Direction / Double Tap Ads (Miami Ad School)
In-Book / Digital Solutions / Twitter Zoom (Volkswagen)
Shortlist / Mobile Interaction / Mobile Check-in (Gol Airlines)

CANNES 
Young Lions Winner / 2012
Shortlist / Social & Influencer / Google Pixel 4 (Google)
Shortlist / Brand Experience & Activation / The Runaway Pub (New Balance)
Shortlist / Entertainment for Sports / The Runaway Pub (New Balance)
Shortlist / Social & Influencer / Surviving the Badlands (AMC)
Shortlist / Cyber / Amarok Automatic Site (Volkswagen)
Shortlist / Entertainment Lions for Sport / Eat Fresh Refresh (Subway)

ONE SHOW
Merit / Interactive / Amarok Automatic Banner (Volkswagen)
Merit / Interactive / Twitter Zoom (Volkswagen)
Shortlist / Social Media / Surviving the Badlands (AMC)
Shortlist / Experiential & Immersive / The Runaway Pub (New Balance)
Shortlist / Branded Entertainment / The Runaway Pub (New Balance)
Shortlist / Creative Effectiveness / Eat Fresh Refresh (Subway)

ART DIRECTORS CLUB NY
Merit / Craft / Havaianas 50 Years (Havaianas)

CLIO AWARDS 
Shortlist / Partnership & Collaboration / Google Pixel 4 (Google)
Bronze / Interactive / Twitter Zoom (Volkswagen)

NEW YORK FESTIVALS 
Gold / Activation & Engagement / The Runaway Pub (New Balance) AME Awards
Shortlist / Craft / Havaianas 50 Years (Havaianas)
Shortlist / Interactive / Amarok Automatic Banner (Volkswagen)
Shortlist / Interactive / Amarok Automatic Site (Volkswagen)  
Shortlist / Interactive / Valentine's Flight (Gol Airlines)

EFFIE AWARDS
Bronze / Renaissance/ Eat Fresh Refresh (Subway)

GRAPHIC DESIGN BIENNIAL BRAZIL 
Highlight / Havaianas 50 Years (Havaianas)
in-Book / Amarok Automatic Site (Volkswagen)
Shortlist / GE Gallery (GE)
Shortlist / Free Wifi (Google)

 

WAVE FESTIVAL
Gold / Interactive / Mobile Check-in (Gol Airlines)
Silver / Interactive / Twitter Zoom (Volkswagen)
Silver / Interactive / Kessy (Volkswagen)
Bronze / Direct / Leica C (Leica)
Bronze / Interactive / World Cup Penalty (Havaianas)
Bronze / Interactive / Amarok Automatic Banner (Volkswagen)
Bronze / Interactive / VH1 Players (VH1)
Bronze / Interactive / Mobile Check-in (Gol Airlines)
Shortlist / Interactive / World Cup Defend (Havaianas)
Shortlist / Interactive / World Cup Keep Ups (Havaianas)
Shortlist / Interactive / Race Truck (VW Trucks and Buses)
Shortlist / Interactive / Park Assist (Volkswagen)
Shortlist / Promo / Leica C (Leica)

THE SHOW 

Best in Show / Experiential / Carpeted Dog Park (Bissell)
Gold / OOH Installation / Carpeted Dog Park (Bissell)
Gold / Event / Carpeted Dog Park (Bissell)
Gold / Social Media / Carpeted Dog Park (Bissell)

THE AMERICAN ADVERTISING AWARDS
Gold / Carpeted Dog Park (Bissell)
Silver / Carpeted Dog Park (Bissell)

THE MOBI AWARDS
Winner of Best Integrated Mobile / Mobile Check-in (Gol Airlines)

PROJECT ISAAC AWARDS
Marketing & Advertising: Event / Experience Invention / The Runaway Pub (New Balance)

EL OJO DE IBEROAMERICA
Gold / Design / Amarok Automatic Banner (Volkswagen)
Gold / Interactive / Amarok Automatic Site (Volkswagen)
Bronze / Design / Havaianas 50 Years (Havaianas)
Bronze / Interactive / Axle (Audi)
Bronze / Interactive / Site for Sale (Havaianas)
Finalist / Interactive / Kessy (Volkswagen)
  
EL SOL DE IBEROAMERICA
Gold / Interactive / VH1 Players (VH1)
Gold / Interactive / Twitter Zoom (Volkswagen)
Silver / Interactive / Mobile Check-in (Gol Airlines)
Bronze / Interactive / Twitter Zoom (Volkswagen)

TOMORROW AWARDS
Shortlist / Interactive / Amarok Automatic Site (Volkswagen)  


 

FIAP - FESTIVAL IBEROAERICANO DE LA PUBLICIDAD
Silver / Interactive / Amarok Automatic Banner (Volkswagen)
Silver / Interactive / Kessy (Volkswagen)
Bronze / Interactive / Amarok Automatic Site (Volkswagen)
Bronze / Audiovisual Production Techniques / Amarok Automatic Site (Volkswagen)
Bronze / Promo / Valentine's Flight (Gol Airlines)
Shortlist / Design / Amarok Automatic Banner (Volkswagen)
Finalist / Film / Havaianas 50 Years (Havaianas)
Finalist / Online Games / Valentine's Flight (Gol Airlines)
Finalist / Interactive / Axle (Audi)

SÃO PAULO CREATIVE CLUB CCSP
Gold / Animation / Amarok Automatic Site (Volkswagen)
Gold / Cyber / VH1 Players (VH1)
Silver / Direct / Leica C (Leica)
Silver / Cyber / Mobile Check-in (Gol Airlines)
Silver / Cyber / The Big Score from Polar / (Ambev)
In-Book / Art Direction / Amarok Automatic Site (Volkswagen)
In-Book / Cyber / VH1 Players (VH1)
In-Book / Cyber / Kessy (Volkswagen)
In-Book / Cyber / Park Assist (Volkswagen)
In-Book / Cyber / Twitter Zoom (Volkswagen)
Shortlist / Cyber / Valentine's Flight (Gol Airlines)
Shortlist / Cyber / Amarok Automatic Banner (Volkswagen)

PRÊMIO ABRIL DE PUBLICIDADE
Grand Prix / Digital / Amarok Automatic Banner (Volkswagen)
Grand Prix / Digital / Kessy / (Volkswagen)
Grand Prix / Interactive / Mobile Check-in (Gol Airlines)
Grand Prix / Media / Mobile Check-in (Gol Airlines)
Finalist / Interactive / Axle (Audi)
Finalist / Digital / Race Truck (VW Trucks and Buses)
Shortlist / Mobile / Mobile Check-in (Gol Airlines)

ADS OF THE WORLD
Gold / Online Media / Kessy (Volkswagen)
Bronze / Online Media / Axle (Audi)
  
THE FWA
26/06/2012 / Amarok Automatic Site (Volkswagen)
26/04/2010 / VH1 Players (VH1)

MAXI MIDIA
Grand Prix / Outdoor / GE Gallery (GE)  

JAY CHIAT AWARDS 
Silver / The Runaway Pub (New Balance)

Jury Participation

Ad Stars / 2021
PHNX / 2020
Young Lions Brazil / 2013 - Present
Prêmio Abril de Publicidade / 2013
Prêmio GRPCOM de Criação / 2014