Havaianas 50 Years

-

Art Directors Club NY / New York Festivals / El Ojo de Iberoamerica  
FIAP / 10th Brazilian Graphic Biennial / Sao Paulo Creative Club 
 

In the 90s, people started turning the Havaianas soles upside down, creating one-colour flip flops that made the brand take off.
To celebrate its 50 years, we decided to tell this story.