Surviving the Badlands 

Cannes Lions / One Show

We created Instagram Stories' first exclusive interactive miniseries to hype the new season of AMC's Into the Badlands with never-before-seen episodes. Three choose-your-own-adventure stories generated  15+ different paths, allowing fans to control their favorite characters with taps, deciding whether to run or fight, make an alliance, surrender, or kill. Several unique endings kept them playing and replaying the show. 96% watched from beginning to end. Top 5 premiere of the year.